the
ROOM
Business plan
Draft two · 17 September 2026, faith-led from 11 October
Written to be argued with before it is agreed
Two pieces of this plan are long enough to be their own documents, so they are. Everything else is below.
The Woven Room is a faith-led membership room for women who run something in Rutherford County. Faith comes first. Every gathering opens with prayer and a short devotional, members can bring prayer needs for their business or their life, and speakers and workshops tie the business back to faith.
Thirty seats, roughly three women per industry, meeting monthly over breakfast with a speaker who has to teach as well as talk. Members pay forty dollars a month. The room is capped on purpose, and when it fills, a second chapter opens rather than the first one growing.
It is an LLC owned by Kate Parker and Jennifer Lawrence, founded together in August 2026. It opens to the public on Thursday 14 January 2027, which is a little under four months away.
What a member is actually buying is a morning that starts with God and a seat chosen for her. Faith sets the tone before anyone talks business, and the seating chart decides before she arrives who she is going to meet.
She is buying a room that prays with her, and the right eight women to sit beside.
The promise the whole model rests on
The Urban Social in downtown Murfreesboro, the room behind White Monkey Market. Jennifer has hosted monthly breakfasts there before, and a standing proposal is with the owners now.
At their published weekday rates, a four hour breakfast and a three hour evening come to $1,060 a month, cleaning included. $500 for both is about half of that.
Both events sit Monday to Thursday on purpose. A Friday evening moves onto the weekend rate and its four hour minimum.
Rates read from urbansocialboro.net on 27 September 2026 and checked again on 29 September.
This is an event budget. It is honest about being one, and the gap between an event budget and an operating budget is the single biggest risk in this document.
| Line | Per month |
|---|---|
| RoomThe Urban Social, one breakfast and one evening, as proposed | $500 |
| CateringBreakfast, from the August budget and not yet quoted by a caterer | $150 |
| Cynthia, bookkeepingThe same rate in year one and year two | $175 |
| What the room costs a month | $825 |
| Members needed at $40 to cover it | 21 |
| Line | When | Amount |
|---|---|---|
| Cynthia, formationForming the entity and doing the filing work, once | Once | $1,000 |
| Articles of OrganizationTennessee filing fee. Cynthia quotes it, we do not guess at it. | Once | to confirm |
| LLC annual reportRecurring, and no version of this budget has ever carried it | Every year | ~$300 |
Insurance. Software. Banking. The website. Printing. Speakers. Event supplies. Marketing. State and federal filings. Professional services. Any help at all, paid or volunteer.
None of it is priced, and every one of those lines is real. Twenty-one members covers the room. It does not cover the business. Ginger named this exact gap as the thing she wishes she had known, and putting a number on each line is the next serious piece of work after this plan is agreed.
The second table holds the costs we do know about and that do not repeat monthly. Everything in this box is the work still to do.
The first pass at that work is the operating budget, draft one, 7 October.
| Source | Terms | Per month |
|---|---|---|
| Member dues | $40 a month, or $480 for the year. Three year lock for founding members. | $40 each |
| Founding members already inCounted at the 8 August meeting. This number needs a current count before the plan is final. | Eleven, as of 8 August | $440 |
| Soft launch tickets | $20 a seat at the soft launch events, October to December | varies |
| Corporate sponsored seats | A company buys a chair for a woman on its team. Not yet priced. | open |
An LLC is not eligible for most of them. That was understood when the entity was chosen on 2 September, and it is the reason dues and sponsorship have to carry the whole thing. If a foundation is added later to hold donations and scholarship seats, grants come back on the table. Nothing in this plan assumes it.
A room that opens in prayer, and three things built into every month.
Every gathering, breakfast and evening alike, opens with prayer and a short devotional. Any member can bring a prayer need for her business or her life. Speakers and workshops tie what they teach back to faith.
One
Somebody decides who she sits beside before she arrives.
A questionnaire at registration, never in the room, feeds a seating chart that is built before every breakfast. She is greeted at the door and walked to her table.
This is the product. When a morning gets busy, this is the thing that never slips.
Two
Every speaker does the breakfast and an evening workshop on the same material.
Booking is conditional on both. Every speaker ties the business back to faith. If we cannot name the thing a member will do differently on Monday, that speaker does not come back.
The unlimited studio membership is what makes the second session cost nothing.
Three
Thirty seats, roughly three women per industry, at different stages.
The cap is what a referral-driven member is paying for. Bending it once sells the same seat twice, and the women already in that category find out first.
When it fills, a new chapter opens rather than this one growing.
There is a whole category of funding aimed at women who run businesses, and it is open to them whether or not this company is ever eligible for a dollar of it. Teaching it would fill a room on its own.
A standing session on how to actually win these makes the education pillar concrete instead of aspirational, and it gives a member something to tell another woman about. It is also the cheapest programming we will ever run, because the material is public and the expertise is ours to build once.
Both programmes read from their own sites on 17 September 2026. Two others carried on the August plan, Verizon and Comcast RISE, are deliberately left off until somebody confirms they are open to Middle Tennessee, because Comcast RISE runs in named metro markets and nothing confirms ours is one of them.
Now, September
This document and the member portrait go to Jennifer and then to the founding women. In parallel, the room proposal goes to Jeremy and Kellie at The Urban Social.
1 October
She sees the room before she is ever asked to join it. Faces, what a speaker taught, who met whom. The images come from a founding dinner shot before this date, which is why the dinner needs a date now.
October to December
$20 tickets. Each of us should be able to say who we are asking next and why that particular woman belongs in that particular seat. General invitations get ignored, so we do not send them.
Before launch
Cynthia files the LLC. The operating agreement gets written, because it replaces bylaws and it is the founders' real protection. Insurance, a bank account and the unpriced lines above all get numbers.
Thursday 14 January 2027
Twenty-one paying members covers the room from day one. The same twenty-one carries year two, because the monthly cost is identical in both.
Through year one
Each gathering opens with prayer and a short devotional, and members can bring prayer needs for their business or their life. A wins segment follows. Referral data is aggregated monthly so members can see the return. Quarterly awards, and a dress-up dinner once a year.
Agreed at the founding meeting on 8 August. Both founders are vendors to the business with no profit share, which keeps the arrangement clean while the room is small.
One
Twenty-one members covers a room, a breakfast and a bookkeeper. Insurance, software, banking, the website, printing and speaker costs are all real and all currently zero on paper. The honest break-even is higher than twenty-one and nobody knows yet by how much.
The fix is arithmetic, and it should happen before anyone is asked to pay.
Two
Women Connect has a Rutherford County chapter at $37 a month. There is also a free weekly networking meeting in Murfreesboro with 1,746 members on Meetup. Ours is the priciest seat on a ladder that already has plenty of rungs.
That is survivable only if the difference is obvious inside the first twenty minutes of her first morning, which puts all the weight on how the morning opens, on the seating chart and on who we book.
Three
The Urban Social has published rates and room for 50, and a proposal is with the owners. Nothing is agreed yet, and the whole budget above rests on the $500 a month line.
Until Jeremy and Kellie say yes, treat the room cost as a good estimate rather than a fact.
Four
There is a six month non-solicit covering the former Murfreesboro chapter contacts, and it runs from the date the amendment is signed. Signing it sooner ends it sooner. General marketing and inbound contact should be carved out of it in writing, which is the single most useful change we could ask Kelci for.
It binds Jennifer, and the room is built by asking women one at a time, so it shapes the entire recruiting runway between now and the launch.
1
Jennifer signs off on the proposal, then we take it to Jeremy and Kellie. The $500 line either holds or the budget changes.
2
Signed by both, on the same copy, with the public announcement carve-out in it. The clock only starts when it is signed.
3
Insurance, software, banking, website, printing, speakers, supplies and filings. Then rerun the break-even and see what the honest number is.
4
It is the image shoot for everything posted from 1 October, so it has to happen well before then.
5
Faith, Hannah, Kayla, Sherry and Susan were asked about a board. They deserve to hear what the role actually is now, from a person rather than a post.
The Woven Room
Draft two, 17 September 2026, with faith moved to the lead on 11 October. Reads alongside the mission, who she is and the venue search.
Every number sourced here is dated. Every number that is not yet sourced says so.